Our production company is BFE Productions and the kind of films in which they would make is wide ranging from thrillers to family films. They would mainly produce UK films and also would specialise in Indie films, which are cheaper to produce and can make a big profit, shown with Blair Witch Project. This would help in finding new talent and up and coming directors. BFE Productions would also be interested in branching out globally and producing popular films over the world.
BFE Productions are the big budget production company so have funded the film, whereas our other production company ‘Impact Films’ is an Independent company so not as high budget. This means that they would have contributed in terms of money however, would not have paid as much capital as BFE Productions. The type of films which Impact Films specialise in, is mainly Independent films as they are easier to fund.
This structure is similar to the film ‘the Duchess’, which was funded by Paramount Vantage, a high budget company however, had smaller companies producing and distributing the films such as BBC Films, Pathé and Qwerty Films. The film itself was funded by BBC Films and Pathé however, Paramount contributed in making the film a global success. Also, although BBC Films, Pathe and Qwerty Films are not as global as Paramount, they would attract a British audience to the film. This is an example of vertical integration and relates to ‘Dark Summer’ in having a high budget production company and a smaller production company working in sync and all using their skills to help the film become a success.
If we were to release this film, we would look for a distributor, one that mainly distributes Independent films with the genre of thriller being in their domain. Examples such as Artisan Entertainment, who have distributed films such as ‘Blair Witch Project’. Another distributor who would fit perfectly with our film, would be ‘Optimum Releasing’, as it is a company working in the UK who have films such as ‘Dead Man’s Shoes’ and ‘Captivity' under their belt, and these are both examples of popular thrillers.
However, as we currently do not have a distributor, we would enter several film festivals to try and get our name out there and attract the attention of major distributors. We could enter clips of our film to festivals such as ‘The Barbican’, ‘Tate Modern’ and ‘The Times London Film Festival’ which give opportunities to performing arts such as film, music and art. This gives us the potential to branch out and become more successful. However, these are mainly UK film festivals, we could also consider the possibility of trying to enter The Cannes Film Festival, which is one of the most famous in the world.
Our films could be shown in Independent cinemas once we find a distributor, in cinemas such as The Pheonix and Rio Cinema, allowing us to potentially receive a positive reaction provoking the chance to experience greater platforms such as becoming mainstream. This could then build up the word of mouth of our film and 'Dark Summer' could be exhibited in a big Multiplex cinema such as 'Vue', 'Cineworld' and 'Odeon'. This shows how the choice of distributor, can affect the success of a film and the attention that it gains.
The success of films due to film festivals is shown with the example of ‘Paranormal Activity’, which entered several well known film festivals, most significantly, 'Screamfest Film Festival' and 'Slamdance' attracting the attention of many until eventually entering the hands of Stephen Spielberg. The film went on to be a success worldwide and was watched by millions becoming one of the most talked about films making over $100 million at the US box office alone.
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