4. Who would be the audience for your media product?

At the beginning of our project during the early research stages, we decided to discuss in detail who exactly we would target our film towards. Due to our ages, we immediately wanted to have an audience of a similar age to us so that we could know exactly how to approach and appeal to them. This then led us to our final idea. The next step was to analyse the likes of this group and what exactly they are into. We overall game up with the main target audience of:




Our Main Target Audience

Age: 16-24

Gender: Both Male and female

Nationality: Broad nationality as Britain is a very multicultural country.

Lifestyle/ attitude to life: Socialising, enjoying themselves, very active

Target Audience Moodboards

Target Audience Question 4 Genres

Our niche is young adults ranging from the ages of 16 to 24, we have broadened this niche by aiming both at males and females giving us a wider audience to target. This is a good audience to target for us as we are within this age group and we both genders in our group, this gives us the expertise to know what our target audience wants, and how we can approach them. The film consumption habits of our audience ranges, however the genre of thriller appeals to both of male and females.